Beatson Beer Bottles Branding

With so many craft beers, ales, lagers and ciders on the market, how can you ensure your product will stand out on the shelf?

Defining your brand through packaging is key to standing apart from the competition, so we have looked at ways in which even the smaller breweries can achieve this.

Embossing

Embossing is one of the most effective ways to customise your drinks packaging. Our state of the art sculpting software enables us to emboss highly defined designs, enhancing the detail of an image and making the embossing really stand out.

But you don’t need to be producing millions to emboss your packaging – from as little as 150k units you can emboss your name, logo, or company slogan on one of our standard glass beer bottles.

The cost is less than half of that for a fully bespoke design, but the finish can be just as unique.

Ideal for specialist brands and promotions
Choose from over 20 beer bottle designs
Emboss the body or base of the glass bottle
Add texture to the surface of the container
Change the basic shape of the bottle
Reduced tooling lead times

Fully Bespoke

Our in-house design team will work closely with you to create a completely bespoke design to compliment your brand from just 300k units.

We can either work from an existing bottle or create concept visualisations for you to choose from. We can show you the finished product in a 3D life-like image before we’ve even sampled the bottle, and if you want to test the label, we can provide you with a model of the bottle before you proceed with the design.

What is your minimum order quantity?

Our stock items are available from as few as a pallet load via one of our worldwide distributors, however if you can take full loads we would be pleased to supply you direct. (A full load is approximately 52 pallets in the UK and 42 pallets for export.

We can customize our beer bottles with embossing from only 150k units and fully bespoke products can be produced from 300k units.

Please see branding options to see how to make your drink really stand out on the shelf.

How much would it cost to have a bespoke beer bottle?

We try to keep the cost of our bespoke options as low as possible, providing the smaller craft brewers the opportunity to have customised packaging.

Option 1 – Fully Bespoke Design – approx. £20k

The outlay involved in a fully bespoke container is for the mould equipment, which is approximately £20k. However this is a one-off payment as we cover the cost of the maintenance throughout the life of the moulds (which is approximately 13 million units).

Option 2 – Customised Standard Design – approx. £9k

Another option we offer is to share part of the equipment with one of our standard products – this restricts the basic shape and dimensions of the bottle but means you can have your brewery name or logo embossed on the bottle, add a textured finish to the bottle, or even alter the profile of the bottle slightly. This option costs approximately £9k and can also reduce the minimum production volume to 150k units if we run it alongside the original plain version.

Option 3 – Customised Base – approx. £3k

Some brands opt for a more subtle branding by embossing the base of the bottle, this is a much cheaper option at just £3k, whilst retaining a quality bespoke finish.

What pressure are your beer bottles tested to?

Our bottles are tested to the British Glass Tec 7 values for the product that the bottle was originally designed for. These vary, but for our standard beer bottles range between 3bars and 4.7bars. Please check the drawing specification of the bottle for specific information.

What colour glass do you produce?

We manufacture both white flint (clear) and amber (brown) glass beer bottles. Most of the products in our catalogue can be produced in either colour, but a full production run of 300k units may be required, please ask for details.

You can also use decoration techniques such as spray coating or sleeving to change the colour of your glass container, which we can arrange for you.

What protection do your glass containers offer from Ultra Violet light?

Our amber glass protects your product from at least 90% of UV light, so your beer keeps it’s true flavour.

Can I re-use my beer bottles?

We only recommend re-use of our containers if it is stated on the drawing that it is returnable. This is because they are designed so that the wall thickness is suitable for extra wear and tear that a returnable bottle would get. This will mean that the weight of the bottle is also heavier than most standard beer or ale bottles.

However, all glass bottles are endlessly recyclable so can be made into new containers again and again.

Can you change the neck finish on a standard beer bottle?

Yes – on most of our standard beer bottles the neck equipment is inter-changeable, so for a minimum run we can change the neck finish on most of the products listed in our range. This can be done from 150k units depending on the product.

Where on the glass beer bottle can you emboss?

The main area we recommend that you avoid embossing on is any contact points where bottles may make contact with each other. This is to avoid damaging the embossing during transportation/filling etc.

Do you provide decoration such as closures or labelling?

We can offer many decoration options such as:

Spray coating
Sleeving
Printing
Closures
Pressure Sensitive Labelling

What restrictions are there on lightweighting?

We always look for opportunities to lightweight our products where possible however it all depends on the shape, weight and nature of any embossing on the container. Heavily embossed items are harder to lightweight.

You are essentially removing glass from the design so this could mean a slight difference in the dimensions, shape or fill capacity. Our glass design team will talk you through all your options, should this be something you are interested in for your beer bottle.

Can I still have a bespoke beer bottle if I am ordering via a distributor?

We design and manufacture many bespoke products via our distributors. It means that you can still have the flexibility of low volume deliveries, whilst still taking advantage of our bespoke options.

Why are all your beer bottles round?

Having a non-round pressurised glass container can cause stresses in the glass and is therefore not recommended.

Why do a number of craft beer bottles or ale bottles have a bulbous neck?

This aids efficient filling by reducing the amount of frothing during the filling process.

What quality certifications do you have?

As well as investing in all the latest vision-based inspection equipment we are also certified to the following standard:

– ISO 9001:2008 certification

– BRC/IoP Food Packaging Technical Standard certification

– OHSAS 18001:1999 Occupational Health & Safety certification

What are your lead times?

For stock items we can usually deliver within 48 hours in the UK.
If you require a bespoke or customised product the development and production time would take approximately 14 weeks, however we do have the option to fast track some products.

What is your minimum order quantity?

We can customize our beer bottles with embossing from only 150k units and fully bespoke products can be produced from 300k units.

Please see branding options to see how to make your drink really stand out on the shelf.