Embossing Helps Beatson Clark to Grow Exports

An Irish craft brewery has chosen eye-catching beer bottles from Beatson Clark as the UK glass manufacturer continues to make inroads into overseas markets.

9 White Deer started brewing in County Cork in 2013. Its owners Gordon Lucey and Don O’Leary set up the brewery to try to introduce a greater range of quality beers to the Irish market.

The brewery now takes both a 500ml standard amber beer bottle from Beatson Clark for its own contract bottling line and an embossed standard beer bottle for its own range of beers.

The contract was arranged through Dublin-based packaging specialists The Packaging Centre, who could see how Beatson Clark’s embossing options was a perfect fit for 9 White Deer.

9 White deer brews six different beers, from pale ales to a triple-hopped black IPA, and is about to launch a completely new range of gluten free beers – partly because Don himself has a gluten intolerance.

“When we started out we were using another bottle manufacturer but we missed that close attention to clients’ needs that we’ve since found with Beatson Clark,” said Gordon.

“They’re very willing to talk about everything and they’re very helpful if you have any issues. Doing business with Beatson Clark is a fast and easy process, which is why we’re still with them.”

Gordon said the brewery was able to consider an embossed bottle option as they already process enough bottles through their contract bottling business to make it cost-effective.

“The first thing breweries do as they grow is get custom printed caps, and then they want to go to the next level and bring out their own embossed bottle,” Gordon explained.

“We gave Beatson Clark our logo and they came up with an embossed prototype that we were happy with. When we looked at the figures it was a no-brainer to be honest.”

The customised version of the bottle has the brewery’s white stag logo embossed on the neck and the words ‘9 White Deer’ embossed around the shoulder.

Charlotte Taylor, Marketing Manager at Beatson Clark, commented: “Because the embossed bottle is a customised version of our standard 500ml BC beer bottle it fits on the brewery’s filling line with no need for change parts, saving both time and money.

“We can offer this service of customising standard bottles by adding embossing onto the finish moulds for production runs as low as 150,000 units. This reduces the cost of the moulds by more than half and gives the brewery a unique bottle design which really helps the brand to stand out on the shelf.”

9 White Deer’s range of gluten-free beers is due to launch in the new bottles in mid-February and will include Stag Saor (saor is Irish for ‘free’), a German-style Kölsch, a pale ale, an Irish red ale, an India Pale Ale and a double chocolate stout.

Gordon is hoping the new bottles will help grow the 9 White Deer brand and introduce more variety into the Irish beer market.

“It’s very strange – craft beer in Ireland still accounts for less than 2% of the whole market,” said Gordon. “People have got so used to having the same five taps in every bar in every town and every county.

“But things are changing: in 2012 there were 14 micro-breweries in Ireland and now there are nearly 70, so it’s grown a lot. We’re trying to undo some of the brainwashing that’s been happening for the past 20 years!”

9 white deer glass bottle embossing
What is your minimum order quantity?

Our stock items are available from as few as a pallet load via one of our worldwide distributors, however if you can take full loads we would be pleased to supply you direct. (A full load is approximately 52 pallets in the UK and 42 pallets for export.

We can customize our beer bottles with embossing from only 150k units and fully bespoke products can be produced from 300k units.

Please see branding options to see how to make your drink really stand out on the shelf.

 

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How much would it cost to have a bespoke beer bottle?

We try to keep the cost of our bespoke options as low as possible, providing the smaller craft brewers the opportunity to have customised packaging.

Option 1 – Fully Bespoke Design – approx. £20k

The outlay involved in a fully bespoke container is for the mould equipment, which is approximately £20k. However this is a one-off payment as we cover the cost of the maintenance throughout the life of the moulds (which is approximately 13 million units).

Option 2 – Customised Standard Design – approx. £9k

Another option we offer is to share part of the equipment with one of our standard products – this restricts the basic shape and dimensions of the bottle but means you can have your brewery name or logo embossed on the bottle, add a textured finish to the bottle, or even alter the profile of the bottle slightly. This option costs approximately £9k and can also reduce the minimum production volume to 150k units if we run it alongside the original plain version.

Option 3 – Customised Base – approx. £3k

Some brands opt for a more subtle branding by embossing the base of the bottle, this is a much cheaper option at just £3k, whilst retaining a quality bespoke finish.

 

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What pressure are your beer bottles tested to?

Our bottles are tested to the British Glass Tec 7 values for the product that the bottle was originally designed for. These vary, but for our standard beer bottles range between 3bars and 4.7bars. Please check the drawing specification of the bottle for specific information.

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What colour glass do you produce?

We manufacture both white flint (clear) and amber (brown) glass beer bottles. Most of the products in our catalogue can be produced in either colour, but a full production run of 300k units may be required, please ask for details.

You can also use decoration techniques such as spray coating or sleeving to change the colour of your glass container, which we can arrange for you.

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What protection do your glass containers offer from Ultra Violet light?

Our amber glass protects your product from at least 90% of UV light, so your beer keeps it’s true flavour.

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Can I re-use my beer bottles?

We only recommend re-use of our containers if it is stated on the drawing that it is returnable. This is because they are designed so that the wall thickness is suitable for extra wear and tear that a returnable bottle would get. This will mean that the weight of the bottle is also heavier than most standard beer or ale bottles.

However, all glass bottles are endlessly recyclable so can be made into new containers again and again.

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Can you change the neck finish on a standard beer bottle?

Yes – on most of our standard beer bottles the neck equipment is inter-changeable, so for a minimum run we can change the neck finish on most of the products listed in our range. This can be done from 150k units depending on the product.

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Where on the glass beer bottle can you emboss?

The main area we recommend that you avoid embossing on is any contact points where bottles may make contact with each other. This is to avoid damaging the embossing during transportation/filling etc.

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Do you provide decoration such as closures or labelling?

We can offer many decoration options such as:

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What restrictions are there on lightweighting?

We always look for opportunities to lightweight our products where possible however it all depends on the shape, weight and nature of any embossing on the container. Heavily embossed items are harder to lightweight.

You are essentially removing glass from the design so this could mean a slight difference in the dimensions, shape or fill capacity. Our glass design team will talk you through all your options, should this be something you are interested in for your beer bottle.

 

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Can I still have a bespoke beer bottle if I am ordering via a distributor?

We design and manufacture many bespoke products via our distributors. It means that you can still have the flexibility of low volume deliveries, whilst still taking advantage of our bespoke options.

 

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Why are all your beer bottles round?

Having a non-round pressurised glass container can cause stresses in the glass and is therefore not recommended.

 

 

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Why do a number of craft beer bottles or ale bottles have a bulbous neck?

This aids efficient filling by reducing the amount of frothing during the filling process.

 

 

 

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What quality certifications do you have?

As well as investing in all the latest vision-based inspection equipment we are also certified to the following standard:

– ISO 9001:2008 certification

– BRC/IoP Food Packaging Technical Standard certification

– OHSAS 18001:1999 Occupational Health & Safety certification

 

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What are your lead times?

For stock items we can usually deliver within 48 hours in the UK.
If you require a bespoke or customised product the development and production time would take approximately 14 weeks, however we do have the option to fast track some products.

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What is your minimum order quantity?

Our stock items are available from as few as a pallet load via one of our worldwide distributors, however if you can take full loads we would be pleased to supply you direct. (A full load is approximately 52 pallets in the UK and 42 pallets for export.

We can customize our beer bottles with embossing from only 150k units and fully bespoke products can be produced from 300k units.

Please see branding options to see how to make your drink really stand out on the shelf.

 

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