Beatsons Embossed Standard is First Choice for Ridgeway

It's Got Craft Beer Written All Over It!

Beatson Clark’s first standard embossed beer bottle has been chosen by Ridgeway Brewery of Oxfordshire to bottle its extensive range of craft beers.

The new smaller 330ml amber bottle has the words ‘Craft Beer’ embossed around the shoulder and is ideal for the new generation of ales which often have a higher alcohol content by volume.

Peter Scholey, co-owner of Ridgeway Brewery and its sister company Beer Counter, was formerly Head Brewer at the neighbouring Brakspear Brewery.

“While the UK ales market has long been mostly in 500ml bottles the 330ml market is growing,” said Peter. “For some time there has been a variety of 500ml bottles available but the choice in 330ml has been very limited, so Beatson Clark’s initiative to offer subtle changes to a standard range provides the opportunity to do something about that.”

He added: “We are a bottled beer only business selling absolutely nothing to pubs so we have to be good at bottled beer. We produce not only our own Ridgeway beers but also a number of bespoke lines, particularly lagers, for the restaurant and wholesale trade.

“Because of that the opportunity to use a generic ‘Craft Beer’ branded bottle is ideal for what we do and matches the profile of both our beers and our customers.”

Peter said he wasn’t tempted to follow other breweries down the aluminum cans route.

“Right now craft canned beer is very trendy – bizarrely there is even an idea in some circles that a can is somehow better quality than glass packaging. That notion is complete rubbish!

“Canned beer is inevitably inferior because of the difficulties in eliminating oxygen from the package, and even more so when small-scale packaging is considered.”

Alison Hughes, Business Development Manager at Beatson Clark, says embossing is an effective and affordable option for small breweries.

“Our new embossed standard 330ml beer bottle is ideal for small breweries who want to differentiate their product on the shelf, and if you’re looking for a unique embossed container our designers can produce a bespoke bottle tailored to the product,” she said.

“We can also customise our standard bottles by having the brewery’s name, a logo or any other design embossed onto the finish moulds. This is more cost-effective than investing in a fully bespoke design and it allows for the bottle to be manufactured in smaller volumes.”

Beatson Clark’s extensive standard drinks range contains 30 bottle designs in a variety of shapes and sizes, available in both amber and white flint glass. Several of these bottles are lightweighted and many are available from stock, giving breweries plenty of choice when it comes to finding a packaging solution to suit their product.

Craft Beer Bottle
What is your minimum order quantity?

Our stock items are available from as few as a pallet load via one of our worldwide distributors, however if you can take full loads we would be pleased to supply you direct. (A full load is approximately 52 pallets in the UK and 42 pallets for export.

We can customize our beer bottles with embossing from only 150k units and fully bespoke products can be produced from 300k units.

Please see branding options to see how to make your drink really stand out on the shelf.

 

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How much would it cost to have a bespoke beer bottle?

We try to keep the cost of our bespoke options as low as possible, providing the smaller craft brewers the opportunity to have customised packaging.

Option 1 – Fully Bespoke Design – approx. £20k

The outlay involved in a fully bespoke container is for the mould equipment, which is approximately £20k. However this is a one-off payment as we cover the cost of the maintenance throughout the life of the moulds (which is approximately 13 million units).

Option 2 – Customised Standard Design – approx. £9k

Another option we offer is to share part of the equipment with one of our standard products – this restricts the basic shape and dimensions of the bottle but means you can have your brewery name or logo embossed on the bottle, add a textured finish to the bottle, or even alter the profile of the bottle slightly. This option costs approximately £9k and can also reduce the minimum production volume to 150k units if we run it alongside the original plain version.

Option 3 – Customised Base – approx. £3k

Some brands opt for a more subtle branding by embossing the base of the bottle, this is a much cheaper option at just £3k, whilst retaining a quality bespoke finish.

 

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What pressure are your beer bottles tested to?

Our bottles are tested to the British Glass Tec 7 values for the product that the bottle was originally designed for. These vary, but for our standard beer bottles range between 3bars and 4.7bars. Please check the drawing specification of the bottle for specific information.

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What colour glass do you produce?

We manufacture both white flint (clear) and amber (brown) glass beer bottles. Most of the products in our catalogue can be produced in either colour, but a full production run of 300k units may be required, please ask for details.

You can also use decoration techniques such as spray coating or sleeving to change the colour of your glass container, which we can arrange for you.

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What protection do your glass containers offer from Ultra Violet light?

Our amber glass protects your product from at least 90% of UV light, so your beer keeps it’s true flavour.

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Can I re-use my beer bottles?

We only recommend re-use of our containers if it is stated on the drawing that it is returnable. This is because they are designed so that the wall thickness is suitable for extra wear and tear that a returnable bottle would get. This will mean that the weight of the bottle is also heavier than most standard beer or ale bottles.

However, all glass bottles are endlessly recyclable so can be made into new containers again and again.

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Can you change the neck finish on a standard beer bottle?

Yes – on most of our standard beer bottles the neck equipment is inter-changeable, so for a minimum run we can change the neck finish on most of the products listed in our range. This can be done from 150k units depending on the product.

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Where on the glass beer bottle can you emboss?

The main area we recommend that you avoid embossing on is any contact points where bottles may make contact with each other. This is to avoid damaging the embossing during transportation/filling etc.

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Do you provide decoration such as closures or labelling?

We can offer many decoration options such as:

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What restrictions are there on lightweighting?

We always look for opportunities to lightweight our products where possible however it all depends on the shape, weight and nature of any embossing on the container. Heavily embossed items are harder to lightweight.

You are essentially removing glass from the design so this could mean a slight difference in the dimensions, shape or fill capacity. Our glass design team will talk you through all your options, should this be something you are interested in for your beer bottle.

 

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Can I still have a bespoke beer bottle if I am ordering via a distributor?

We design and manufacture many bespoke products via our distributors. It means that you can still have the flexibility of low volume deliveries, whilst still taking advantage of our bespoke options.

 

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Why are all your beer bottles round?

Having a non-round pressurised glass container can cause stresses in the glass and is therefore not recommended.

 

 

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Why do a number of craft beer bottles or ale bottles have a bulbous neck?

This aids efficient filling by reducing the amount of frothing during the filling process.

 

 

 

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What quality certifications do you have?

As well as investing in all the latest vision-based inspection equipment we are also certified to the following standard:

– ISO 9001:2008 certification

– BRC/IoP Food Packaging Technical Standard certification

– OHSAS 18001:1999 Occupational Health & Safety certification

 

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What are your lead times?

For stock items we can usually deliver within 48 hours in the UK.
If you require a bespoke or customised product the development and production time would take approximately 14 weeks, however we do have the option to fast track some products.

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What is your minimum order quantity?

Our stock items are available from as few as a pallet load via one of our worldwide distributors, however if you can take full loads we would be pleased to supply you direct. (A full load is approximately 52 pallets in the UK and 42 pallets for export.

We can customize our beer bottles with embossing from only 150k units and fully bespoke products can be produced from 300k units.

Please see branding options to see how to make your drink really stand out on the shelf.

 

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